The Maffucci company was born from the entrepreneurial spirit of Luca Maffucci, who as a child collected plant scraps thrown away by a neighbor and planted them at his home. At the age of ten, Luca was already actively working: he had set up his first greenhouse of forty square meters in his grandfather’s garden and traveled around Versilia with a cart to sell plants.

From a young age, Luca Maffucci registered in the direct cultivators’ register and constantly worked to improve production processes by adopting the most modern technologies. Once an adequate production size was achieved, he equipped the company with a highly innovation-oriented managerial team.

Today, headquartered in Viareggio, Maffucci has become the leading Italian producer in terms of the number of potted flowering plants. Thanks to the dedication and commitment of Luca Maffucci, the company has been able to consolidate its position in the national market and expand its presence internationally.

In recent years, the company has been engaged in a sustainability project that includes plant protection through beneficial insects, reduction of peat substrate, use of recycled plastic trays, employment of pots made from recycled and recyclable plastic, heating through pellets and gas, as well as the use of organic fertilizers. This commitment reflects Maffucci’s constant attention to environmental protection and the promotion of sustainable practices, thereby contributing to a greener and more responsible future.

Luca Maffucci’s company is the ideal partner for importers, wholesalers, and designers who want to have MADE IN ITALY plants to offer to their customers.

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Export Manager Stefano Grillotti


Representative Office